RE-DESIGNING FOR A POSITIVE AGING LIFESTYLE
A unique understanding of designer consumer experiences to create a new model of communication for a consumer ready to engage with companies with a new outlook on aging.
YOUR MESSAGE
Creating the language that denotes the personality and qualities of your product for engagement while speaking to an active, modern, older audience.
YOUR IMAGE
Converting your technical know-how into contemporary visual communication and design.
STRATEGIC OPPORTUNITY
Being part of a movement to re-brand the message of aging and become a valued name of tomorrow.
CURRENT PROJECTS
I discovered the world of aging via an invitation to volunteer my puppy for pet therapy. Visiting retirement homes and hospitals I got to hear the stories of people who having had interesting lives, done exiting things, and lived happily had lost their sense of purpose. We don’t need to be scientist to understand how depression or aimlessness can lead to mental decline which will usually be followed by a physical one. Right away I knew that “purpose” was a challenge I wanted to address – aside from the poor images and messages in which we are framing aging – so I created MYKGAI (My-“Ikigai” which translates from Japanese to sense of purpose) a social lifestyle platform for a Rich Third Age. Learn more about what we are doing here: mykigai.com
ABOUT
Specialized in branding and business development, Laura launched and brought to market the first fashion-focused tech accessories Case Scenario; achieving premium worldwide distribution, millions of dollars in sales, and becoming an Apple third party vendor within a year. Experienced in bringing new products to market and brand strategy, she has a unique global insight and understanding of designed consumer experiences. With a career that spans the world of media, fashion, and luxury across different continents and languages she has collaborated with companies like Louis Vuitton, Apple, and Pantone, amongst others.
RECENT PRESS
Zoomer Magazine
Zoomer Magazine article reporting on Laura Minquini’s recent development on her tech platform for modern aging: MYKIGAI
Click Here to read the article
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